Jovonna London

Jovonna London, an independent London label, features a collection that bridges the gap between seasons with its mix of timeless cuts and contemporary tailoring and ornamentation. London’s eclectic fashion environment is a constant source of inspiration for Creative Director Jojo, who mixes a contemporary, feminine aesthetic in her work.

The collection fuses bold, transitional designs with elaborate ornamentation and detailing, such as pear- embellished knits. Oversized frill lapel collars, ruched sleeves, and two-tone colour blocking adorn structured, belted trench coats. There are fitting cardigans and party-ready shirts made from chunky oyster knits adorned with iridescent pearls and bows. The perfect transitional ready-to-wear for the office can be found in Jovonna London’s Fall/Winter collection, which has the brand’s characteristic boucle trim and monochromatic houndstooth stitching.

Jovonna London continues to be a fashion leader by providing a variety of knitted co-ords and whimsical blazer and short combinations that may be dressed up or down. The Fall/Winter 2018 colour scheme is unified by shades of white, camel, and onyx chiffon with accents of emerald green, champagne gold, and cloud blue that are reminiscent of the holiday season.

Jojo, who serves as both the company’s creative director and founder, established Jovonna London in 2007. Pixie Lott, Rita Ora, and Lucy Meck are just a few of the celebrities that are fans of the company, which sells clothes that can be worn everywhere from a coffee shop to a cocktail party. Jovonna London dresses to its strengths by emphasising high-quality fabrics and meticulous attention to cut and craftsmanship in every piece. The girl wearing Jovonna London’s wares is the brand’s focal point, and the label’s collections always aim to let her individuality shine through.

What is the importance of jacket?

A jacket is an essential item for any wardrobe, particularly in the colder months. Not only does the right jacket provide additional warmth and protect from wind and rain, but it can also complete a look with style. A well-crafted jacket can accentuate a wearer’s features and make an outfit pop, while showcasing their sense of fashion. It is versatile enough to complement both casual and formal attire – such as jeans or suits – and offer protection from the elements. Jackets have long been popular in all sorts of professions due to their comfort and versatility; many first responders, medical personnel, military personnel, law enforcement officers, delivery personnel, front line workers etc rely on jackets as part of their daily workwear as they provide necessary protection for potentially hazardous environments. Therefore, regardless of the occasion or environment a jacket adds functionality value to an outfit.

Why wear a jacket in winter?

Wearing a jacket in winter is essential for maintaining one’s health. Not only will it provide effective protection from the cold outside, but it can also keep your body temperature at a comfortable level when transitioning between inside and outside air. Additionally, dressing appropriately as temperatures dip lower can help minimize exposure to illnesses that are caused by colder weather such as colds and influenza. Layering with a well-insulated jacket can not only help you avoid catching unwanted bugs, but also enable you to better enjoy outdoor activities during the harsher months of the year.

4 Stylish Women Jackets