Hyperoptic is a British company that provides Internet connection to households and commercial entities as its ISP services. It was founded in 2011 and has expanded and is now among the largest broadband service providers in the market with much higher broadband speeds than the conventional broadband suppliers. Therefore, Hyperoptic’s strategic management in the area of innovation and value delivery has placed the company in a right position in this very competitive telecommunications industry.

Hyperoptic was established by Boris Ivanovic and Dana Tobak with an aim of meeting the increasing need of internet speed in United Kingdom. Their vision was to offer a stable and a very high-speed broadband connection for the growing need of home and office use for digital products. Hyperoptic has grown its network to many cities like London, Manchester, Birmingham, Leeds among others and has its products and services accessing more than 750000 homes and businesses.

Hyperoptic provides broadband connection with the speed of up to 1Gbps, thus making Hyperoptic one of the fastest ISP in the country. This speed also enables streaming, gaming, and downloading concurrently and also makes the experience of all the users online excellent. Be it gaming, remote working, or streaming, Hyperoptic broadband service has everything that you need.

This is one of the greatest strengths of Hyperoptic; the firm offers equal speed of download and upload. Hyperoptic unlike many of the other traditional ISPs that offer slow upload speed also ensure that they provide a fast upload speed as well. This feature is very helpful for those who often upload files, which size is more than average or carry out video conferences.

Hyperoptic employs full fibre-optic network which means that the fibre-optic cables are directly connected to the premise (FTTP). This is achieved by removing some of the problems that are related to the conventional copper-based links like slow speeds and frequent disconnection. The outcome of such an approach is that the connection to the Internet becomes more stable and solid.

Hyperoptic has the following options as follows; The options provided by Hyperoptic are in this regard depend on the client, that is the extent of their need and how much they are willing to spend. The speed of the connection and the contract that is offered is somewhat flexible in the sense that one can have a month to month connection. Such a customer-oriented strategy guarantees the presence of a suitable plan for all the customers ranging from those who occasionally access the web to those who are always online.

Customer relations services are also pleasant and Hyperoptic uses them to respond to its clients. It has been awarded in an attempt to show that the company has prepared to deliver the best and fast solutions in the event of any problem with the customer support. This has assisted Hyperoptic to have many clients since the company ensures that it satisfies the needs of the customers.

In regards to the future plans, Hyperoptic does not cease its activity and continues to grow, and as it can be seen, actively contributing to the creation of the environment that will enable connection of even more households and companies in the United Kingdom. The firm’s strategic goal is to cover more than 2 million homes through its products by the year 2025. This growth is backed with capital investment in physical and digital networks to provide more people with Hyperoptic ‘hyperfast’ broadband.

Therefore, in its quest to increase its growth rate, Hyperoptic has sought affiliation with various entities such as property developers and councils. These partnerships help in provision of fibre-optic connections in new buildings and also in connecting the existing ones to provide high-speed Internet to the people.

Hyperoptic is the company that is bringing change within the broadband market through provision of the fast, reliable and customer oriented services. Therefore, it is willing to enlarge the customer base and to deepen the company’s focus on the further improvement of the advanced technologies to remain one of the leading market players in the British broadband market. In this case, Hyperoptic provides the connection and the speed that is required in the modern society whether it is a home client or a commercial client.