You may see something truly amazing while you are there, maybe the scream of a crowd, the excitement of a live performance, or the feeling of being a part of something genuinely amazing. A good venue is not only a place to hold an event, but a place that pulls people together via mutual interests, exciting activities and amazing experiences. With its modern design and vast interior, AT&T Stadium provides an unforgettable backdrop for sporting events, concerts and other special occasions, and can accommodate events of large-scale capacity.
AT&T Stadium
NEW! The Dallas Cowboys have announced the newest, best addition to tours at AT&T Stadium in Arlington and at The Star in Frisco! The new display is an interactive, technology-driven hologram of Dallas Cowboys Hall of Fame Owner, President and General Manager Jerry Jones.
Go behind the scenes into the interesting life of Jerry Jones. Developed in partnership with AT&T and designed around innovative fan experience, this interactive technology allows tourgoers to ask Mr. Jones a wide range of questions including his early life and upbringing, his collegiate football playing days at Arkansas, early business ventures and his time as the team’s Owner, President and General Manager. The hologram is an endless number of possible responses generated by technology that attempts to simulate a real life conversation with Jerry Jones. Fire away!
AT&T Stadium Stories
It is a great opportunity to explore a world famous location, to understand what happens behind the big events and to uncover what makes a place distinctive. AT&T Stadium Tours provide fans a great glimpse inside the renowned stadium, including the legendary field, amazing artwork and behind-the-scenes locations. Designed for guests of all ages, these tours blend history, architecture and amazing experiences, enabling supporters and tourists to view the stadium from a completely different viewpoint. Whether you are a sports fan, entertainment buff or just want a great day out, an AT&T Stadium Tour has something special for everyone.
Art Tour
Great places typically blend several forms of creativity and the Art Tour at AT&T Stadium offers guests a rare chance to explore the relationship between architecture, athletics and modern art. “they invite their guests to discover inspiring works by renowned artists and learn how creativity marries with the stadium’s iconic design, with an impressive collection of museum-quality art.” It’s an intriguing experience for art lovers and sports fans alike who are looking for something more than the usual stadium experience.
- Experience Art & Architecture Together – Learn how creative works enrich the stadium’s extraordinary design and atmosphere.
- Discover Inspiring Creations – Experience art that challenges you, by respected and brilliant contemporary artists.
- Experience the Stadium Like Never Before — See AT&T Stadium like you’ve never seen it before – beyond sporting and entertainment events.
- Discover Contemporary Art Collections – View amazing works of art in every one of the stadium’s various locations.
Educational Tour
The more children are exposed to various surroundings and may learn outside of the classroom, the more fun learning can be. Through an engaging experience, AT&T Stadium Educational Tours give an opportunity for students to learn about the design, technology, history and operations of one of the world’s most outstanding facilities. These excursions are an educational and exploratory blend that inspires curiosity and unforgettable learning for children of all ages.
- Explore Stadium Innovation Learn about the architecture, technology and features that make AT&T Stadium distinctive.
- Design a Full Experience — Inspire interest with engaging activities and behind-the-scenes access.
- Inspire Future Generations – Give kids the opportunity to learn new knowledge through an exciting educational experience.
- Lean Outside the Classroom — Give learners once-in-a-lifetime chance to experience a real-world setting teeming with educational opportunities.
Gameday Tours
Game day is more than simply what happens on the field – it’s the excitement, the traditions, and the behind-the-scenes glimpses that make football unique. Fans will get a unique, up-close view of the action on AT&T Stadium Gameday Tours with access to places generally restricted for players, media and team executives. This experience gets fans closer to the heart of Cowboys football, from the players’ tunnel to postgame on the field.
- Go to the Press Conference Room – Find out where postgame events are shared with the media and get behind the scenes.
- Access Exclusive Areas – Get a sneak peek at one-of-a-kind areas including the Cheerleaders’ locker room and other game day areas.
- Postgame Field Access – Celebrate the experience with a postgame field pass and walk onto the field.
- Walk through the Players’ Tunnel – Follow the path the athletes take and become excited before the game.
Experience game day excitement like you’ve never seen before on a Gameday Tour of AT&T Stadium.
Self Guided Tour
Touring a legendary location at your own speed allows for a more personal and flexible experience. Fans can take self-guided tours of AT&T Stadium and see some of the most popular places on their own. Visitors are free to experience the atmosphere, design and distinctive elements at their own pace. It’s a terrific choice for people who want to spend a pleasant and convenient visit to the home of the Dallas Cowboys.
- Explore Popular Stadium spots – Get access to some of the most fascinating and memorable spots inside the AT&T Stadium.
- Enjoy a Personal Experience – Enjoy the magnificent design and ambiance of the stadium and create your own experience.
- Perfect for Fans and Visitors — A easy and convenient way to experience the venue, whether you are a sports enthusiast or a first time guest.
- Explore At Your Own Speed – Have a flexible tour experience and time to explore the places you want to see more of.
AT&T Stadium Self-Guided Tour Experience your way and make it a visit to remember at your own speed.
Owner’s Experience
The Owner’s Experience is a behind-the-scenes excursion through some of the venue’s most remarkable spots for fans who wish to see AT&T Stadium from a more intimate perspective. This premium tour is guided by experienced tour guides and offers a more in-depth look at the stadium’s history, features and iconic moments. Whether you’re a long-time fan or a first time visitor, the experience offers unique nuances and fascinating Meet Jerry Jones – An Interactive Experience for an even more unforgettable encounter.
- Learn from Expert Guides – Hear amazing stories, facts and insights from experienced tour guides.
- Experience Something New – See the stadium in a new way, even if you’ve been there before.
- Introducing the Jerry Jones Interactive Experience — an interactive and exciting attraction that puts you closer to the legacy of the Cowboys.
- Explore Exclusive Areas – See unique areas inside AT&T Stadium not available on every tour experience.
Create Timeless Memories AT&T Stadium
From great football moments and world-class entertainment to immersive tours and one-of-a-kind, behind-the-scenes experiences, AT&T venue provides guests infinite possibilities to explore, discover and enjoy this legendary venue. Each visit gives a different vision, whether it’s seeing contemporary art, learning on an educational tour, enjoying game day or knowing the story of the Dallas Cowboys. AT&T Stadium is more than a stadium. It’s a place where sports, technology, creativity and spectacular experiences come together for fans of all ages.
